The event «How to Use LinkedIn for Sales + AI» organized by WaLead.ai with the participation of Mar Domínguez Seda, Pau Llambí Feliu, Gui Nery, and Walid Amarir.
Today, Thursday, Jan 29th 2026, the most prominent Go-To-Market event of the year (so far) was held in a welcoming and friendly environment.
Here’s the summary:
1. Gui Nery
Key Idea:
Only 5% of companies are ready to buy, and everyone is aggressively competing for that 5% with fast outbound marketing.
Proposed Approach:
- Instead of fighting for the 5%, work on the remaining 95%.
- Use Ads (especially LinkedIn Ads) for content distribution, not for direct attribution.
- Analyze data from companies that have viewed or interacted with the messages.
- Apply subsequent outbound strategies focused on closing deals, based on real signals of interest.
2. Walid Amarir (founder at WaLead.ai)
Key Idea:
- First, build the foundation of the ecosystem, then scale.
- Tools and Stack:
Clay → Enrichment
Apollo → Outreach
Key Strategic Questions:
How do I target them?
At what company level?
In which segments?
LinkedIn Ads:
- Very cost-effective for well-defined segments.
- They work especially well with audiences of 100 to 1,000 companies.
- Approximate CAC: €150.
Top-performing content:
User-Generated Content (UGC) → customer posts.
Executives talking about the product (top performance).
Golden rule: what works, scales with a larger budget.
Growth strategy:
- Import the entire list (up to 1,000 companies).
- Scale in specific niches with low competition.
3. Pau Llambí Feliu
Key Idea:
A structured agency approach that helps grow with strategy and tactics.
First: Competitive Analysis
- Automated study of the competitive landscape.
- Actionable insights before execution.
Tools mentioned:
Replit
Gumloop (a simple alternative to n8n)
WaLead.ai
Segmentation: Small, specific segments are better than large audiences.
Measurement and data: Google Analytics 4, UTMs, CRM integration
➡️ Allows you to measure real ROI.
Lead generation processes:
- LinkedIn post + Ads + Sales Navigator
- Email campaigns
- Walead
4. Mar Domínguez Seda – Personal Branding
Key idea:
Selling in a constantly changing world. 3 trends for 2026
- Generational shift: buyers more open to social media.
- The B2B buyer is rational and very well-informed.
- We follow opinion leaders → a great opportunity to become one.
5. CONCLUSION
(+++ relevant in my opinion!)
🔁 Recommended process (end-to-end)
- Soft outbound. Connect, without push marketing.
- Organic inbound
- Inbound with Ads
- Outbound supported by inbound content
