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Growth Talks

On how to grow in a successful, sustainable manner.

January 9, 2025
Published by Jordi Gili Riu on January 9, 2025
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Social Selling Day – La verdadera oportunidad del lider digital – #1/13
Iniciamos una serie de posts relativos al rol del directivo en un programa de social selling corporativo. Este es el post #1/13 A menudo hablamos con responsables comerciales y directivos en empresas y conversamos sobre el rol del líder en las redes sociales. Lo que compartimos aquí no es nuevo, pero sí que vale la […]
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September 23, 2024
Published by Victor Arias on September 23, 2024
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The Omni-Channel Experience – Part 1: Creating Seamless Customer Journeys
Welcome back to our blog series on Digital Strategy! An omni-channel strategy is essential for delivering consistent, seamless customer experiences across all digital and physical platforms. By integrating customer interactions into one cohesive journey, businesses can boost satisfaction, enhance loyalty, and drive revenue. Learn how to build an effective omni-channel experience that meets the evolving expectations of both B2B and B2C customers.
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September 16, 2024
Published by Victor Arias on September 16, 2024
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Cybersecurity: Protecting Your Digital Assets in a Connected World – Part 3
Welcome back to our blog series on Digital Strategy! In this third and last article on cybersecurity strategy, we analyze how Sales and Marketing teams play a vital role in cybersecurity. By handling sensitive data and digital platforms, they must integrate secure practices into daily operations. Learn how these teams can contribute to a robust cybersecurity framework and protect your organization from ever-evolving cyber threats.
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September 9, 2024
Published by Victor Arias on September 9, 2024
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Cybersecurity: Protecting Your Digital Assets in a Connected World – Part 2
Welcome back to our blog series on Digital Strategy! In this second article on cybersecurity strategy, discover essential best practices and how AI-driven solutions can enhance your cybersecurity strategy to safeguard against evolving threats. AI-enabled solutions will help companies to stay ahead of cybercriminals with innovative, proactive measures.
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September 2, 2024
Published by Victor Arias on September 2, 2024
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Cybersecurity: Protecting Your Digital Assets in a Connected World – Part 1
Welcome back to our blog series on Digital Strategy! Cybersecurity is crucial for protecting your business’s digital assets and ensuring growth. Learn about the key cyber threats and how to build a robust cybersecurity framework to safeguard your operations and maintain customer trust. Proactive cybersecurity measures are essential for long-term success.
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July 29, 2024
Published by Victor Arias on July 29, 2024
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Leveraging AI for Competitive Advantage: 9 Ways to Build Stronger Customer Relationships – Part 3
Welcome back to our blog series on Digital Strategy! AI can revolutionize customer experiences with sentiment analysis, customer feedback analysis, and AI-powered chatbots and virtual agents. Industry leaders like Delta Air Lines, Hilton Hotels, and H&M are leveraging these technologies to enhance customer satisfaction, improve customer loyalty, and streamline operations.
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July 22, 2024
Published by Victor Arias on July 22, 2024
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Leveraging AI for Competitive Advantage: 9 Ways to Build Stronger Customer Relationships – Part 2
Welcome back to our blog series on Digital Strategy! AI-driven content generation, predictive analytics for sales, and dynamic pricing can transform your business strategy, enhance customer engagement, and optimize revenue. Industry leaders like Associated Press, Amazon, and Uber are already building success stories related to these applications in the real world.
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July 15, 2024
Published by Victor Arias on July 15, 2024
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Leveraging AI for Competitive Advantage: 9 Ways to Build Stronger Customer Relationships – Part 1
Welcome back to our blog series on Digital Strategy! Artificial Intelligence offers strategic advantages for businesses, enhancing digital strategies and streamlining operations. This post explores AI’s role in customer segmentation, lead scoring, and personalized marketing, demonstrating real-world success stories from industry leaders like Spotify, Salesforce, and Coca-Cola.
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July 12, 2024
Published by Jordi Gili Riu on July 12, 2024
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What is a good LinkedIn connection acceptance rate?
While working this week with a large company, we asked their entire sales team about their success rates in cold outreach to potential clients on LinkedIn. Here’s what we found: More than 80% of the sales team struggles to achieve a 50% success rate with connection requests. This is a concerning statistic. Why are our
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