April 8, 2026
I stand in front of 80 MBA students at a well known business school. I draw three Cs on the whiteboard. Content. Cadence. Channel. This is […]
January 9, 2025
Iniciamos una serie de posts relativos al rol del directivo en un programa de social selling corporativo. Este es el post #1/13 A menudo hablamos con responsables comerciales y directivos en empresas y conversamos sobre el rol del líder en las redes sociales. Lo que compartimos aquí no es nuevo, pero sí que vale la […]
July 12, 2024
While working this week with a large company, we asked their entire sales team about their success rates in cold outreach to potential clients on LinkedIn. Here’s what we found: More than 80% of the sales team struggles to achieve a 50% success rate with connection requests. This is a concerning statistic. Why are our
June 13, 2024
Today, we had the pleasure of attending the “Growth Mornings” event organized by the Graduate School of the University of Vic. We spoke about Artificial Intelligence in the world of sales. Here’s a brief summary of the session, where we presented three key ideas: A recent study (*) indicates that over 70% of sales teams
