Who is it for?

For B2B companies with ambitions to grow but without a structured plan: growth has stagnated, depends on existing customers or the owner's schedule, and expansion decisions are made by intuition.

Problem it solves

Most SMEs don't have a growth strategy; they have a growth history that has reached its limits:

• Growth is driven by inertia: same customers, same services, same channels.
• The value proposition is vague and the conversation with the customer always ends up being about price.
• The commercial effort is scattered without focus and the annual budget is 'last year's plus 10%'.
• Two or three clients sustain the revenue, and losing one would be a serious problem.

Definition of the solution

A 6 to 10 week consulting project that defines your growth strategy: we analyze your portfolio, your market and your competition—interviewing your real clients—, we define positioning and value proposition, we prioritize segments and channels, and we deliver a 12–24 month business plan with objectives, budget and metrics. Strategy made by commercial operators, not by analysts: each recommendation comes with its own how.

Expected results

• A growth strategy approved and decided with data, not with intuition.
• Your ideal customer precisely defined and a value proposition that takes you out of the price war.
• A quarterly plan with initiatives, responsible parties and budget, executable from day one.
• Focused growth: as a reference, between 10% and 30% depending on the starting point.