Who is it for?

For B2B sales teams and executives looking to master digital sales and social selling on social media (primarily LinkedIn)—ranging from the senior salesperson wary of digital tools to the CEO who needs a personal brand as a business lever.

Problem that it solves

The B2B buyer has changed, whereas most sales teams have not:

• Cold calling is dead and email is oversaturated: the decision-maker researches you on LinkedIn before agreeing to see you.
• The team profiles look like résumés: they talk about seeking employment, not solving client problems.
• There is activity without conversion: likes and connections that never turn into meetings.
• The previous training sessions were theoretical: the following Monday, everything remained the same.

Definition of the solution

Practical digital sales and social selling programs delivered by Europe's social selling pioneers: we optimize customer-centric profiles, train teams in prospecting methods (messaging, cadences, Sales Navigator) using applied AI, and integrate these practices into your sales process. Learning happens by doing—working on real accounts—and success is measured in meetings, not likes.

Programs consisting of two full-day sessions or four half-day sessions. Option for one-on-one commercial coaching to ensure the integration of skills into day-to-day sales activities. Training eligible for funding via FUNDAE in Spain.

Expected results

• 100% of team profiles optimized and a weekly social selling routine implemented.
• Initial meetings generated via LinkedIn during the program itself.
• Team Social Selling Index on the rise (benchmark: +15–25 points).
• A new, stable, and measurable prospecting channel in your CRM.