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septiembre 16, 2024
Cybersecurity: Protecting Your Digital Assets in a Connected World – Part 3
Welcome back to our blog series on Digital Strategy! In this third and last article on cybersecurity strategy, we analyze how Sales and Marketing teams play a vital role in cybersecurity. By handling sensitive data and digital platforms, they must integrate secure practices into daily operations. Learn how these teams can contribute to a robust cybersecurity framework and protect your organization from ever-evolving cyber threats.
julio 12, 2024
What is a good LinkedIn connection acceptance rate?
While working this week with a large company, we asked their entire sales team about their success rates in cold outreach to potential clients on LinkedIn. Here’s what we found: More than 80% of the sales team struggles to achieve a 50% success rate with connection requests. This is a concerning statistic. Why are our
junio 13, 2024
AI and the Obsession with “What’s New”
Today, we had the pleasure of attending the “Growth Mornings” event organized by the Graduate School of the University of Vic. We spoke about Artificial Intelligence in the world of sales. Here’s a brief summary of the session, where we presented three key ideas: A recent study (*) indicates that over 70% of sales teams
junio 10, 2024
Data-Driven Decisions: Transforming Insights into Action
Welcome back to our blog series on Digital Strategy! In this article we explore how data analytics enhances decision-making, optimizes operations, and drives digital transformation, with case studies illustrating its impact in sales, marketing, and customer service for B2B companies.